Useful stuff

who you hang around with matters

Who you hang around with can mean a lot to your success

While listening to a business speaker recently he mentioned that it’s vital to monitor who you hang around with when you’re trying to build a business.  And this got me thinking about who I tend to hang around with and whether I actually keep the right company. You see, it’s been very well documented that

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Why your customers buy – it’s often not about the product

Working out why your customers buy from you can really improve your marketing and save a whole load of wasted time and money.  Here’s a quick case study on how I helped a newly self-employed ironing lady work this out: A while back I did a bit of training for a woman called Zoe who

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how to marketing and sell more creative services - Auckland Marketing Club

How to market and sell more creative services

Here’s the recording of my talk on “How to market and sell more creative services” at Creative Coffee in Leicester on February 18th 2015. The key points are (and it’s recommended that you do them in this order): Know your market This is a big deal. The more you know about the people you’re trying

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If you want to keep your customers don’t do this

Don’t do this if you want to keep your customers!

Keeping in touch with customers doesn’t require brain surgery but often has a huge impact on customer retention. Here’s an example of where a couple of companies might have kept me as a client if they’d made more of an effort to keep me happy. Recently I’ve finally finished consolidating my pensions into my SIPP

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