about smashing self-employment


my name is Karl Craig-West and I started the Smashing Self-Employment business community to give self-employed people (and small businesses) the chance to access agency-level expertise without having to pay the agency level fees.

But what makes me qualified to do this?

Well, I’ve been self-employed (on and off) since I was 19 years old when I started a little property maintenance business.

I’ve had some great success, plenty of failure, made loads of business mistakes and learned loads of stuff along the way.

In 2008 the training business I owned at the time failed (thanks to the global financial meltdown) and I had to declare bankruptcy. That wasn’t fun.

However, my next venture (a web design business) went on to win awards for “most innovative small company” and “fastest growing marketing agency” in 2005/6.

In 2019 I published the book Smashing Self-Employment which has since become a small-business best-seller.
You can buy a copy here : https://amazon.com/SSEbook

I sold the web design business in 2020 (along with an events business I’d recently bought) ahead of a move from Leicester in England to Auckland in New Zealand.

And that’s where we are today with Smashing Self-Employment.

The Smashing Self-Employment community is here to help you achieve more in less time, get more customers and build a brilliant business.

small business coaching in Auckland

Karl Craig-West

Entrepreneur, business coach, author, speaker.

Why join the community?



In the community you’ll learn some down-to-earth techniques that will make a huge difference to your marketing success.

Being Productive

The community has loads of ways to organise your work to enable you to get more done than you thought possible.


Our members-only facebook group gives you access to expertise and support from people who’ve been there and done it.


In the community you’ll find ideas for planning your work and then working your plan.


You’ll discover ideas for setting prices properly and also using price tools for increased profitability.


When the going gets tough

Being self-employed can be tough. You’ll find strategies for keeping you and your business in good shape.

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