A while back, I spent some time in Vanuatu, a stunning tropical island nestled between Fiji and Australia. While I had no plans to work, I found myself chatting with the partner of the hotel owner. She had recently started a cleaning business and was eager to discuss marketing strategies. What stood out from our conversation were a few simple but powerful ideas that can make a big difference for any small business.
1. Know Your Audience
The first step to effective marketing is understanding who you’re selling to. Ask yourself: Who are your ideal customers? What challenges do they face, and how can you solve them? Knowing your audience allows you to tailor your services to their needs and stand out.
2. Craft Your Message
What are you telling potential customers about your business? Your “broadcast or boast” should highlight what makes you unique and why people should choose you. Whether it’s your reliability, results, or unique approach, make sure your message is clear and appealing.
3. Choose the Right Channels
Decide how you’ll share your message. Social media, email marketing, networking, and referrals are all great ways to connect with your audience. Choose the channels that suit your business and your clients.
One standout strategy we discussed was asking for referrals from her favorite clients. If you enjoy working with certain customers, chances are they know people just like them. A simple, friendly request like, “Who else do you know that I could help in the same way?” can open doors.
Here’s the key: if someone refers you to a new client, always give back. Skip the generic gift cards and choose something personal and meaningful. A thoughtful gesture goes a long way in strengthening relationships.
Referrals are the most cost-effective marketing method out there. Make it a habit, create a system, and start asking!
Want help developing a referral strategy in your business?
Drop me a line on help@smashingselfemployment.com and we’ll arrange a call.