Getting more customers

A while back, I spent some time in Vanuatu, a stunning tropical island nestled between Fiji and Australia. While I had no plans to work, I found myself chatting with the partner of the hotel owner. She had recently started a cleaning business and was eager to discuss marketing strategies. What stood out from our […]

Is it worth adding another marketing channel to your already packed list? A while back, I had a conversation with a financial advisor who suggested I start using TikTok as a new marketing channel. He’s been getting great traction from it, and I’m happy for him! But it got me thinking—while TikTok is a growing

Many small businesses approach marketing as a collection of separate tasks rather than a unified strategy. This can lead to a scattered, inefficient approach that makes it hard to see real results. So, what is joined-up marketing, and why is it so important for your business? This video explains: What Is Joined-Up Marketing? Joined-up marketing

As business owners, we’re constantly looking for ways to grow our revenue and increase sales. Often, the answer is to invest in more marketing. But what if you could find sales opportunities without spending another penny on marketing? In this post, I’ll share a few stories that highlight how businesses can uncover hidden sales opportunities

Search Engine Optimisation (SEO) is often seen as a complex topic, but at its core, it comes down to a few basic principles that haven’t changed much over the years. In this blog post, I’ll walk you through some simple SEO strategies that will help boost your website’s rankings and attract more traffic. Whether you’re

Effective marketing is crucial for any business, and one often overlooked aspect is the language used in marketing materials. Here’s a guide on you can improve your marketing by simply tweaking the language. 1. Keep It Simple The cornerstone of effective marketing communication is simplicity. The average reading age in Western countries is around 15,

If you’re not good at marketing then you’re letting your business down, and here’s why: You see, every business needs customers, and the only way to get customers is through marketing and sales. If you don’t get good at these, your business will struggle. No matter how great your products or services are, without customers,

Most people in small businesses don’t know how to use discounts to improve sales and attract more customers. You see, a big deal in your marketing and pricing is to understand how to leverage discount (or offer) pricing. These days people won’t just respond to “10%” off because it’s just not significant enough to motivate

I’m going to share some information with you about dealing with your biggest competitor when selling to new customers. You see, one of the challenges you face when selling to new people or those who don’t know you is that you have no credibility, no brand, and no existence in their mind.  So, your biggest

I’d like to share with you some thoughts on why competing on price is a bad business idea. You see, competing on price is usually a race to the bottom. You cut your price to win the business but end up making no real profit on the sale. And this, for a small business, is