blog
Articles to help you get stuff done, get more customers and make your life easier.
A fantastic example of great customer service
Want to offer great customer-service in your business? Read this post and listen to the podcast for an example of how it’s done.
How to improve your elevator pitch or elevator speech and improve your networking
Want to improve your elevator pitch and your networking? This short post (with video) will help you improve your 60 second speech.
How to get more done in your most productive time of day!
Learn how to get more done with this simple, yet powerful, personal productivity hack. Just listen to your body and you’ll surprise yourself.
Why a focus on value can revolutionise your marketing
When you focus on value it can improve your whole product offering and make your marketing so much easier and successful. Find out how here:
8 Top Business Growth Tips from a Serial Entrepreneur
Chelsea Baldwin (entrepreneur and copywriter) shares her Top Business Growth Tips in this blog post and podcast episode.
Why constant learning is only half the story if you want to improve
Constant learning is key if you want to be successful. However, it’s not the learning that will make the difference in your life and business. It’s what you do with the learning that will make the difference. This short video explains the idea of putting...
Why you should never stop marketing!
Never Stop Marketing! It doesn’t matter how busy you are, if you stop marketing, you will pay a very high price. This post explains.
7 top business tips from a successful self-employed recruitment specialist
Life as a self-employed recruitment specialist can be tough. Caroline Hunt shares tips on how she’s successfully made it through 10 years.
Time management is a lie – here’s how to really improve your productivity
Want to improve your productivity? Well, ditch time-management and get into good routines. This post (with video) gives you some pointers.
How to be better at networking
It’s not difficult to be better at networking. In this post you’ll learn a few simple tweaks to help you improve your connections and results
Here’s why blogging is good for marketing
Blogging is good for marketing and in this post you’ll learn how some small companies have done well out of writing regular blog posts.
How to beat perfectionism with a ‘good enough’ approach
Want to discover how to beat perfectionism? Check out this simple ‘good enough’ approach to overcome perfectionism and really get stuff done.
8 great reasons to use Youtube in your marketing
You should definitely use Youtube in your marketing because it’s the unsung hero of social media marketing. Find out why in this post & video
9 Top self-employment tips from a successful social media marketing specialist
And this episode of the Smashing podcast Libby Langley shares self-employment tips and what you can do to make your life and business better.
Why you should keep in touch with customers and contacts
It’s almost a given that you should keep in touch with customers and contacts in business. However, many small businesses are really bad at this. In fact, only a minority of all small businesses (including the self-employed) do this on a regular basis. In this...
3 simple ideas to help you and your business flow
3 simple ideas to help you and your business flow! Check out these simple, but powerful, ideas that can help you get more customers and get more done.
Why you shouldn’t be into every marketing channel
You don’t have to be into every marketing channel to reach customers. Read this post (& video) on how to make marketing work by doing less.
Top business tips from a successful self-employed graphic designer
In this blog post and podcast episode we interview Clare McCabe of Purple Star Design where Clare shares her top tips for being in business for nearly 20 years and becoming a successful self-employed graphic designer.
How to take a holiday when you’re self-employed
It can be very stressful to take a holiday when you’re self-employed. Largely because the business is your thing and, effectively, you are you business. On top of that, it’s difficult to avoid the feeling that you’re missing out or that your clients...
The best bit of marketing advice EVER!
Marketing advice is everywhere. But we promise that this simple idea will make a big difference to your marketing results. Check it out…
Do this if you want to get more done!
When you’re self-employed it’s important to focus and get stuff done. So here’s a simple idea that will enable you to get more done.
An important lesson in Market Segmentation
Marketing segmentation is vital if you want to reach the right audience with the right message using the right channels. Find out more here:
The Reason Why We Do It!
In this 1st episode of the Smashing Self-Employment podcast I discuss why it’s vital that you fully understand why you’re self-employed.
Small business owners need to sort themselves out…
RANT ALERT + Biz Lessons!!! Small business owners need to sort themselves out! Over the last month or so, I’ve moved house which means we needed domestic cleaners/end of tenancy cleans, carpet cleaners, window cleaners, gardeners, plumbers, electricians and...
How Business Speaking Can Help You to Promote Your Business
How Business Speaking Can Help You to Promote Your Business – some idea on how to leverage a grossly underused marketing tool.
Manage your inbox – don’t let it manage you
How to Manage your Inbox – email overload can have a serious impact on your productivity. Here’s an idea for exerting a bit more control on your inbox.
How to assess a business opportunity Part 5: Motivation
OK, so this is part 5 in my series of articles on ‘How to assess a business opportunity’. This time we’re looking at (cue uplifting music and training montage…) Motivation Motivation is best described as the reason or reasons that anyone does...
How to assess a business opportunity, part 4 – Experience
Since beginning this series on ‘how to assess a business opportunity’ I’ve realised that writing just 4 or 5 articles was simply not going to be enough. In fact I could write a dozen articles and something else might occur to me for consideration....
Passion alone doesn’t sell
Passion alone doesn’t sell. People buy when they see benefits. So, here’s how you can turn your passion into sales and marketing skills
How to assess a business opportunity, part 3 – Money
The third part of this series is a very important part of ‘how to assess a business opportunity’ and it’s all to do with money. You see, despite what many people say, money is incredibly important. In fact, some folks even go so far as to say that...
How to assess a business opportunity part 2: Interest
The second part of this series on ‘How to assess a business opportunity’ is about: Interest Now it’s nothing to do with the pitiful amount that your bank will give you for looking after money, it’s all to do with the level of interest you have...
How to assess a business opportunity part 1: Time
In this series of 5 articles I’ll be sharing some thoughts on how to assess a business opportunity. If you could do with some spare time income read on.
Busy vs productive – a few pointers
As I’ve mentioned before, one of the most difficult things about being self-employed is trying to balance the difference between busy and productive. This short video will help you to think more about what you’re doing and whether you’re being...