blog
Articles to help you get stuff done, get more customers and make your life easier.
8 great reasons to use Youtube in your marketing
You should definitely use Youtube in your marketing because it’s the unsung hero of social media marketing. Find out why in this post & video
9 Top self-employment tips from a successful social media marketing specialist
And this episode of the Smashing podcast Libby Langley shares self-employment tips and what you can do to make your life and business better.
Why you should keep in touch with customers and contacts
It’s almost a given that you should keep in touch with customers and contacts in business. However, many small businesses are really bad at this. In fact, only a minority of all small businesses (including the self-employed) do this on a regular basis. In this...
3 simple ideas to help you and your business flow
3 simple ideas to help you and your business flow! Check out these simple, but powerful, ideas that can help you get more customers and get more done.
Why you shouldn’t be into every marketing channel
You don’t have to be into every marketing channel to reach customers. Read this post (& video) on how to make marketing work by doing less.
Top business tips from a successful self-employed graphic designer
In this blog post and podcast episode we interview Clare McCabe of Purple Star Design where Clare shares her top tips for being in business for nearly 20 years and becoming a successful self-employed graphic designer.
How to take a holiday when you’re self-employed
It can be very stressful to take a holiday when you’re self-employed. Largely because the business is your thing and, effectively, you are you business. On top of that, it’s difficult to avoid the feeling that you’re missing out or that your clients...
The best bit of marketing advice EVER!
Marketing advice is everywhere. But we promise that this simple idea will make a big difference to your marketing results. Check it out…
Do this if you want to get more done!
When you’re self-employed it’s important to focus and get stuff done. So here’s a simple idea that will enable you to get more done.
An important lesson in Market Segmentation
Marketing segmentation is vital if you want to reach the right audience with the right message using the right channels. Find out more here:
The Reason Why We Do It!
In this 1st episode of the Smashing Self-Employment podcast I discuss why it’s vital that you fully understand why you’re self-employed.
Small business owners need to sort themselves out…
RANT ALERT + Biz Lessons!!! Small business owners need to sort themselves out! Over the last month or so, I’ve moved house which means we needed domestic cleaners/end of tenancy cleans, carpet cleaners, window cleaners, gardeners, plumbers, electricians and...
How Business Speaking Can Help You to Promote Your Business
How Business Speaking Can Help You to Promote Your Business – some idea on how to leverage a grossly underused marketing tool.
Manage your inbox – don’t let it manage you
How to Manage your Inbox – email overload can have a serious impact on your productivity. Here’s an idea for exerting a bit more control on your inbox.
How to assess a business opportunity Part 5: Motivation
OK, so this is part 5 in my series of articles on ‘How to assess a business opportunity’. This time we’re looking at (cue uplifting music and training montage…) Motivation Motivation is best described as the reason or reasons that anyone does...
How to assess a business opportunity, part 4 – Experience
Since beginning this series on ‘how to assess a business opportunity’ I’ve realised that writing just 4 or 5 articles was simply not going to be enough. In fact I could write a dozen articles and something else might occur to me for consideration....
Passion alone doesn’t sell
I’d like to tell you a story about a friend of mine who started a training business with no business experience. Now, there’s nothing wrong with starting a business and, to be honest, most people start their business with little or no business experience....
How to assess a business opportunity, part 3 – Money
The third part of this series is a very important part of ‘how to assess a business opportunity’ and it’s all to do with money. You see, despite what many people say, money is incredibly important. In fact, some folks even go so far as to say that...
How to assess a business opportunity part 2: Interest
The second part of this series on ‘How to assess a business opportunity’ is about: Interest Now it’s nothing to do with the pitiful amount that your bank will give you for looking after money, it’s all to do with the level of interest you have...
How to assess a business opportunity part 1: Time
In this series of 5 articles I’ll be sharing some thoughts on how to assess a business opportunity. If you could do with some spare time income read on.
Busy vs productive – a few pointers
As I’ve mentioned before, one of the most difficult things about being self-employed is trying to balance the difference between busy and productive. This short video will help you to think more about what you’re doing and whether you’re being...