Consistent branding is key and here I want to share with you a quick tip on why it’s important to make sure that your branding is the same throughout all of your marketing channels. This short video explains: Okay, so what’s this thing called branding? Branding is effectively the way your business looks to the […]
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To win in the search engines you need to do more than just SEO. Here’s a simple idea to get your website performing better in search results. Well, you may have heard somewhere along the line that content is King. What that effectively means that if you want your website to do well in the
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Working on your business means doing things that will help your business to grow or run more effectively. The thing is; you’ll never grow your business if you don’t spend time doing the things that will make it more efficient and effective. This means that you should be taking time out on a regular basis
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We’re occasionally asked about how many marketing channels you should actually have, especially if you’re just starting out in Self-employment or business ownership. But what do we mean about marketing channels? Well, if you’ve been following us for a little while, you may have heard us talk about the ABC methodology of marketing, which is
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Want to know the best marketing strategy or tactic for your business? So I don’t know how many times I’ve been asked when I’ve been doing talks and seminars and workshops, what’s the best marketing strategy or best marketing tactic out there for a small business? I hate to say it, but there really isn’t
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Email newsletters are dead! OK, so it’s not quite that bad but nobody signs up to email newsletters unless you give a very good reason. Here’s a better way of getting and keeping signups. Here’s the thing: when did you last signup for an email newsletter? If you’re like most people, it’s likely to be
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These days it’s far too easy to complain about rubbish customer service but what should you do when you get great customer service? You see, I believe that the quality of customer service has taken a nosedive in recent years. With the outsourcing of customer-care to call centres etc it’s easy to feel like you’re
A fantastic example of great customer service Read More »
An easy way to improve your networking is to learn how to improve your elevator pitch. Let’s face it, when you’re self-employed you’re usually excited about what you do and will often tell just about anyone that asks. But this little speech can be very powerful and, if done right, can open doors when you
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Blogging is incredibly good for your website and can help your site perform better than your competitors. The problem is that writing blog posts takes time and, if you’re already busy, you may not have any time to write. So, this video walks you through some options to get content for for your blog in
Blogging made easy – Get those blog posts written in less time Read More »
When you focus on value it can improve your whole product offering and make your marketing so much easier and successful. Find out how here:
Why a focus on value can revolutionise your marketing Read More »