Everyone is in sales, whether you realise it or not. Thoughts on why we never stop selling by Karl Craig-West. author, trainer and speaker.
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Here’s the recording of my talk on “How to market and sell more creative services” at Creative Coffee in Leicester on February 18th 2015. The key points are (and it’s recommended that you do them in this order): Know your market This is a big deal. The more you know about the people you’re trying
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Keeping in touch with customers doesn’t require brain surgery but often has a huge impact on customer retention. Here’s an example of where a couple of companies might have kept me as a client if they’d made more of an effort to keep me happy. Recently I’ve finally finished consolidating my pensions into my SIPP
Don’t do this if you want to keep your customers! Read More »
One of the biggest challenges that many of us in business have is the sheer number of potentially good business ideas or potentially profit-making concepts that we tend to generate. Now I say that’s a problem because very few of us have the resources available to have someone else do some digging to work out
How to recognise potentially good business ideas Read More »