A few months ago I went to a seminar on Lean Startups which was aimed at tech firms looking for some startup ideas etc. While there the speaker threw out the phrase “Make what you can sell, don’t sell what you can make“. And this got me thinking (when I got to grips with what […]
Make what you can sell, don’t sell what you can make Read More »
For some time I’ve had a few ideas for web publishing business but haven’t had the time or technical expertise to make them come to life. So, after listening to the Beermat Entrepreneur Live CD I started to keep an eye out for a team to help me with my ideas. You see, the idea
How to partner up for increased chances of success and profit Read More »
At a recent networking event my friend, Emma, confessed that she’s love to write more stuff for her website but just doesn’t seem to have the time to sit and make it happen. Sound familiar? I know from my own research that Emma isn’t alone, I sometimes feel the same way too and so do
A time-effective way of creating products Read More »
I know I didn’t write this so thanks to Glenn Fisher for letting me share this excellent lesson in customer service: The train manager apologises for the coach being cold but gives no indication of a possible solution. Then the audacity kicks in… In his best QVC voice, he goes on to say that, despite
A real-life lesson in customer service Read More »
One Sunday, a few years back, I made a promise, it went like this: On my honour I promise that I will do my best, to do my duty to God and to the queen, to help other people and to keep the Scout Law. Yes, I became a Scout. Well, a Scout leader, to
Keep your word and improve your reputation Read More »
The more I think about what I’m doing to develop my fledgling business, the more I begin to realise that collaborative projects are increasingly worth pursuing. I’ve written about business collaboration before at /how-to-partner-up-for-increased-chances-of-success-and-profit/ but I wanted to share a couple of very recent projects. This morning I went to a networking group with several
Business Collaboration is worth the risk Read More »
This great real-life lesson on “How to focus on your customers” was contributed by my good friend Paul Kaerger: “My father-in-law had an issue with his van recently and it had to be recovered to the garage for some work. It took over five hours to get the insurance company and the recovery company to
How to focus on your customers and not your internal problems Read More »
Ever wondered what should be on a business card? Well, let me share some insights into how you can get a better response from your business cards: The thing is, it always amuses me that, in all the networking I do, I rarely see a business card that really gets my attention or encourages me
What should be on a business card? Read More »
Working out why your customers buy from you can really improve your marketing and save a whole load of wasted time and money. Here’s a quick case study on how I helped a newly self-employed ironing lady work this out: A while back I did a bit of training for a woman called Zoe who
Why your customers buy – it’s often not about the product Read More »
Your Elevator Speech – How to use your 60 seconds at a networking event to get noticed above your competition
Your Elevator Speech – tell me why I should be interested Read More »