Getting more customers

I’m going to share some information with you about dealing with your biggest competitor when selling to new customers. You see, one of the challenges you face when selling to new people or those who don’t know you is that you have no credibility, no brand, and no existence in their mind.  So, your biggest […]

I’d like to share with you some thoughts on why competing on price is a bad business idea. You see, competing on price is usually a race to the bottom. You cut your price to win the business but end up making no real profit on the sale. And this, for a small business, is

Learning how to sell services more effectively is also a lesson in how to develop trusting relationships. This short video talks you through it: TRANSCRIPT To begin with, you need to understand that there is a big difference in the psychology of people who buy services and buy products. First of all, it’s very difficult

Did anyone ever tell you about Touch Points in marketing? You see, touch points can improve your marketing and your customer retention. But what is a touch point? Now, a touch point is quite simply: any time you have any kind of contact with your customers or potential customers. This short video explains: Funnily enough,

Sadly, only a small minority of small businesses do any kind of marketing to existing customers. But here’s what many fail to understand: it’s far easier to sell to existing customers than it is to new ones. And if they’ve bought from you already then they will buy from you again, if you offer them

Here’s a business story with a very important lesson for your marketing efforts. In the middle of 2021 I had a coffee with a guy who runs a technology business and he was really struggling to develop his business further. He had originally started with one service and had added something else and was putting

If you’re a local business selling to local people then it’s important that your website should be geared up to get found in local search. In other words; when someone searches (on Google, for example) for your business type in your area then you want to ranking high enough in the search results to win

Let’s be honest, not all marketing channels are going to be right for you and your target audience that you’re trying to reach. I’m seeing an awful lot of people just trying to be everywhere and definitely using the wrong channel when they’re doing their marketing. Okay. What do I mean about wrong marketing channels?