An important lesson in Market Segmentation
Marketing segmentation is vital if you want to reach the right audience with the right message using the right channels. Find out more here:
How Business Speaking Can Help You to Promote Your Business
How Business Speaking Can Help You to Promote Your Business – some idea on how to leverage a grossly underused marketing tool.
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Passion alone doesn’t sell
Passion alone doesn’t sell. People buy when they see benefits. So, here’s how you can turn your passion into sales and marketing skills
How to improve your customer service and win loyal customers
If you want to find customers then you can improve your customer service by getting into the problem-solving mindset. This article gives you some ideas.
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Competence Is Not Enough To Convince Someone To Buy From You
Competence Is Not Enough To Convince Someone To Buy From You – Here’s why saying that you’re ‘professional’ will never win you any customers.
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Make what you can sell, don’t sell what you can make
A few months ago I went to a seminar on Lean Startups which was aimed at tech firms looking for
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How to partner up for increased chances of success and profit
For some time I’ve had a few ideas for web publishing business but haven’t had the time or technical expertise
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A time-effective way of creating products
At a recent networking event my friend, Emma, confessed that she’s love to write more stuff for her website but
A real-life lesson in customer service
I know I didn’t write this so thanks to Glenn Fisher for letting me share this excellent lesson in customer
Keep your word and improve your reputation
One Sunday, a few years back, I made a promise, it went like this: On my honour I promise that