An important lesson in Market Segmentation
Marketing segmentation is vital if you want to reach the right audience with the right message using the right channels. Find out more here:
Getting more customers
How Business Speaking Can Help You to Promote Your Business
How Business Speaking Can Help You to Promote Your Business – some idea on how to leverage a grossly underused marketing tool.
Passion alone doesn’t sell
I’d like to tell you a story about a friend of mine who started a training business with no training or business experience. Now, there’s nothing wrong with starting a business and, to be honest, most people start their business with little or no experience. Learning on the job is often the best way to …
How to improve your customer service
A friend of mine, Nick Laight, publishes a great regular email on how to make money. His latest gives an excellent real-life example of how businesses can easily improve their customer service. I enjoyed the story so much that Nick has kindly given his permission for me to publish it here: Dear Karl You might recall I …
Competence Is Not Enough To Convince Someone To Buy From You
Many would agree that the business climate has become considerably more challenging over recent years. So, when doing your marketing, just saying you’re competent is not enough to convince an increasingly cynical market that you’re worth buying from. So, how should you go about proving it to a potential client or customer that they should …
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Make what you can sell, don’t sell what you can make
A few months ago I went to a seminar on Lean Startups which was aimed at tech firms looking for some startup ideas etc. While there the speaker threw out the phrase “Make what you can sell, don’t sell what you can make”. And this got me thinking (when I got to grips with what …
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How to partner up for increased chances of success and profit
For some time I’ve had a few ideas for web publishing business but haven’t had the time or technical expertise to make them come to life. So, after listening to the Beermat Entrepreneur Live CD I started to keep an eye out for a team to help me with my ideas. You see, the idea …
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A time-effective way of creating products
At a recent networking event my friend, Emma, confessed that she’s love to write more stuff for her website but just doesn’t seem to have the time to sit and make it happen. Sound familiar? I know from my own research that Emma isn’t alone, I sometimes feel the same way too and so do …
An excellent lesson in customer service
I know I didn’t write this so thanks to Glenn Fisher for letting me share it: The train manager apologises for the coach being cold but gives no indication of a possible solution. Then the audacity kicks in… In his best QVC voice, he goes on to say that, despite the cold, the buffet coach …
Keep your word and be seen as honest and trustworthy
On Sunday I made a promise, it went like this: On my honour I promise that I will do my best, to do my duty to God and to the queen, to help other people and to keep the Scout Law. Yes, I became a Scout. Well, a Scout leader, to be more precise. However, …
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