Getting more customers

How to sell services more effectively (and with less stress)

How to sell services more effectively (and with less stress)

Learning how to sell services more effectively is also a lesson in how to develop trusting relationships. This short video talks you through it: TRANSCRIPT To begin with, you need to understand that there is a big difference in the psychology of people who buy services and buy products. First of all, it’s very difficult …

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here's why you should be marketing to existing customers - small business marketing in Auckland

Here’s why you should spend more time marketing to existing customers

Sadly, only a small minority of small businesses for any kind of marketing to existing customers. But here’s what many fail to understand: it’s far easier to sell to existing customers than it is to new ones. And if they’ve bought from you already then they will buy from you again if you offer them …

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Don't make this rookie marketing mistake - Auckland Marketing with Smashing Self-Employment

Don‘t make this expensive rookie marketing mistake

In this post I’m hoping to save the expense (and frustration) of making an expensive rookie marketing mistake. I want to tell you a story about a couple of friends I went to University with who started their own little It business. Their names are Tom and Dan. And they did something in their marketing, …

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How to get found in local search - a quick SEO tip from Smashing Self-Employment

How to get found in local search – quick SEO tip for your website

If you’re a local business selling to local people then it’s important that your website should be geared up to get found in local search. In other words; when someone searches (on Google, for example) for your business type in your area then you want to ranking high enough in the search results to win …

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Are you doing enough marketing in your social media - Marketing in Auckland from Smashing Self-Employment

Are you doing enough marketing in your social media?

If you’re not doing any marketing in your social media then you’re missing out on some serious marketing leverage. Because whether you like it or not, if you’re in business, you’re not doing social media just for the sheer fun of it. Your social media is there to help you attract, engage and ultimately develop …

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don't waste time on marketing channels that are never going to work - Auckland Marketing agency

Don’t waste time on marketing channels that are never going to work

Let’s be honest, not all marketing channels are going to be right for you and your target audience that you’re trying to reach. I’m seeing an awful lot of people just trying to be everywhere and definitely using the wrong channel when they’re doing their marketing. Okay. What do I mean about wrong marketing channels? …

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