I’d like to share with you some thoughts on why competing on price is a bad business idea. You see, competing on price is usually a race to the bottom. You cut your price to win the business but end up making no real profit on the sale. And this, for a small business, is …
Why competing on price is a bad idea for your business! Read More »
Learning how to sell services more effectively is also a lesson in how to develop trusting relationships. This short video talks you through it: TRANSCRIPT To begin with, you need to understand that there is a big difference in the psychology of people who buy services and buy products. First of all, it’s very difficult …
How to sell services more effectively (and with less stress) Read More »
Did anyone ever tell you about Touch Points in marketing? You see, touch points can improve your marketing and your customer retention. But what is a touch point? Now, a touch point is quite simply: any time you have any kind of contact with your customers or potential customers. This short video explains: Funnily enough, …
Sadly, only a small minority of small businesses for any kind of marketing to existing customers. But here’s what many fail to understand: it’s far easier to sell to existing customers than it is to new ones. And if they’ve bought from you already then they will buy from you again if you offer them …
Here’s why you should spend more time marketing to existing customers Read More »
Here’s a business story with a very important lesson for your marketing efforts. In the middle of 2021 I had a coffee with a guy who runs a technology business and he was really struggling to develop his business further. He had originally started with one service and had added something else and was putting …
Keep doing the stuff that works in your marketing Read More »
In this post I’m hoping to save the expense (and frustration) of making an expensive rookie marketing mistake. I want to tell you a story about a couple of friends I went to University with who started their own little It business. Their names are Tom and Dan. And they did something in their marketing, …
Don‘t make this expensive rookie marketing mistake Read More »
If you’re a local business selling to local people then it’s important that your website should be geared up to get found in local search. In other words; when someone searches (on Google, for example) for your business type in your area then you want to ranking high enough in the search results to win …
How to get found in local search – quick SEO tip for your website Read More »
If you’re not doing any marketing in your social media then you’re missing out on some serious marketing leverage. Because whether you like it or not, if you’re in business, you’re not doing social media just for the sheer fun of it. Your social media is there to help you attract, engage and ultimately develop …
Are you doing enough marketing in your social media? Read More »
Let’s be honest, not all marketing channels are going to be right for you and your target audience that you’re trying to reach. I’m seeing an awful lot of people just trying to be everywhere and definitely using the wrong channel when they’re doing their marketing. Okay. What do I mean about wrong marketing channels? …
Don’t waste time on marketing channels that are never going to work Read More »
Consistent branding is key and here I want to share with you a quick tip on why it’s important to make sure that your branding is the same throughout all of your marketing channels. This short video explains: Okay, so what’s this thing called branding? Branding is effectively the way your business looks to the …