Getting more customers

Business Collaboration is worth the risk

The more I think about what I’m doing to develop my fledgling business, the more I begin to realise that collaborative projects are increasingly worth pursuing. I’ve written about business collaboration before at /how-to-partner-up-for-increased-chances-of-success-and-profit/ but I wanted to share a couple of very recent projects. This morning I went to a networking group with several

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a lesson in customer service

How to focus on your customers and not your internal problems

This great real-life lesson on “How to focus on your customers” was contributed by my good friend Paul Kaerger: “My father-in-law had an issue with his van recently and it had to be recovered to the garage for some work. It took over five hours to get the insurance company and the recovery company to

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Why your customers buy – it’s often not about the product

Working out why your customers buy from you can really improve your marketing and save a whole load of wasted time and money.  Here’s a quick case study on how I helped a newly self-employed ironing lady work this out: A while back I did a bit of training for a woman called Zoe who

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how to marketing and sell more creative services - Auckland Marketing Club

How to market and sell more creative services

Here’s the recording of my talk on “How to market and sell more creative services” at Creative Coffee in Leicester on February 18th 2015. The key points are (and it’s recommended that you do them in this order): Know your market This is a big deal. The more you know about the people you’re trying

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If you want to keep your customers don’t do this

Don’t do this if you want to keep your customers!

Keeping in touch with customers doesn’t require brain surgery but often has a huge impact on customer retention. Here’s an example of where a couple of companies might have kept me as a client if they’d made more of an effort to keep me happy. Recently I’ve finally finished consolidating my pensions into my SIPP

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