Smashing Self-Employment is here to help you:
Get more customers!
Get more done!
Build a brilliant business!
Should You Jump Into A New Marketing Channel? Here’s Why I Didn’t
Is it worth adding another marketing channel to your already packed list?A while back, I had a conversation with a financial advisor who suggested I...
The Importance of Joined-Up Marketing for Small Businesses
Many small businesses approach marketing as a collection of separate tasks rather than a unified strategy. This can lead to a scattered, inefficient...
How to Spot Sales Opportunities Without Doing More Marketing
As business owners, we’re constantly looking for ways to grow our revenue and increase sales. Often, the answer is to invest in more...
Simple SEO Strategies to Boost Your Website Rankings
Search Engine Optimisation (SEO) is often seen as a complex topic, but at its core, it comes down to a few basic principles that haven’t...
How To Improve Your Marketing By Improving The Language You Use
Effective marketing is crucial for any business, and one often overlooked aspect is the language used in marketing materials. Here’s a guide on you...
Why You Need to Be Good at Marketing, No Matter What Your Business Is
If you’re not good at marketing then you’re letting your business down, and here’s why:You see, every business needs customers,...
How to Use Discounts to Sell More and Improve Your Marketing
Most people in small businesses don’t know how to use discounts to improve sales and attract more customers.You see, a big deal in your...
How to beat your biggest competitor – Indifference
I’m going to share some information with you about dealing with your biggest competitor when selling to new customers.You see, one of the...
Why competing on price is a bad idea for your business!
I’d like to share with you some thoughts on why competing on price is a bad business idea. You see, competing on price is usually a race to...
How to sell services more effectively (and with less stress)
Learning how to sell services more effectively is also a lesson in how to develop trusting relationships.This short video talks you through it:...
The importance of touch points in marketing
Did anyone ever tell you about Touch Points in marketing? You see, touch points can improve your marketing and your customer retention. But what is...
Here’s why you should spend more time marketing to existing customers
Sadly, only a small minority of small businesses do any kind of marketing to existing customers.But here’s what many fail to understand:...
Keep doing the stuff that works in your marketing
Here’s a business story with a very important lesson for your marketing efforts.In the middle of 2021 I had a coffee with a guy who runs a...
Don‘t make this expensive rookie marketing mistake
In this post I’m hoping to save the expense (and frustration) of making an expensive rookie marketing mistake. I want to tell you a story...
How to get found in local search – quick SEO tip for your website
If you’re a local business selling to local people then it’s important that your website should be geared up to get found in local...
Smashing Self-Employment is here to help you:
Get more customers!
Get more done!
Build a brilliant business!
Why join Smashing Self-Employment?
What they say about Smashing Self-Employment:
Karl has been super helpful in helping me get savvy with marketing my business. He has been particularly good at proving practical support to shift language in my marketing collateral (website etc) so that potential customers connect better with who we are and what we are about.
If you are wondering whether or not to join Smashing Self-Employment, jump in you won’t regret it. Karl is a breath of fresh air in an industry that is full of mediocrity. He is incredibly knowledgable, has really clear strategies and techniques which is seeing my business go from strength to strength.
Karl is an absolute wealth of knowledge. We talked about subscription business models, pricing and customer engagement. He was able to bring massive value to my situation and after 1 session together I’ve come away with a new vision for what’s possible to take my business to the next level. Highly recommend.