About Smashing Self-Employment
Hello,
my name is Karl Craig-West and I started Smashing Self-Employment to help small businesses grow.
I do this by sharing business growth tips and ideas on my YouTube channel and by providing my marketing expertise on a freelance basis.
If you need help with business growth I can offer access agency-level marketing expertise without you having to pay the agency level fees.
But what makes me qualified to do this?
Well, I’ve been self-employed (on and off) since I was 19 years old when I started a little property maintenance business.
I’ve had some great success, plenty of failure, made loads of business mistakes and learned loads of stuff along the way.
In 2008 the training business I owned at the time failed (thanks to the global financial meltdown) and I had to declare bankruptcy. That wasn’t fun.
However, my next venture (a web design business) went on to win awards for “most innovative small company” and “fastest growing marketing agency” in 2015/16.
We created a marketing plan that enabled us to double our month-on-month sales in just under a year and put us head-and-shoulders above the competition.
In 2017 I published the book Smashing Self-Employment which has since become a small-business best-seller.
You can buy a copy here : https://amazon.com/SSEbook
I sold the web design business in 2020 (along with an events business I’d recently bought) ahead of a move from Leicester in England to Auckland in New Zealand and now I’m in Fiji.
So, if you’re self employed or running a small business, and would like some help with marketing, then get in touch and we’ll arrange a call to see how I can help.
Email: karl@smashingselfemployment.com
Call: +64 272 647 222

Karl Craig-West
Freelance Marketer and Marketing Trainer
Latest Articles to Help You and Your Business
Work more hours and earn less money
One of the common misconceptions about people in business is that they earn loads of money and work only a handful of...
Believe it and achieve it – well, not quite!
Many folks have heard about having a positive attitude but is that all there is to being successful? The old addage...
Looking for ideas on starting a business?
Many people today are looking for ideas on starting a business. With redundancy looming for many the allure of...
Busy vs Productive – using time wisely can be hard work
The busiest week for some time and a possible lesson in the battle of ‘Busy vs Productive’ Possibly the...
You are who you hang out with!
While listening to a business speaker recently he mentioned that it’s vital to monitor who you hang out with...
Thinking time will help a lot, I promise
In our very busy world it can be very challenging to find thinking time. However, it can improve your productivity and...
Please take your time management medicine now doctor
One of the frustrating things about knowing so much about time management is that I become acutely aware of when...
What should be on a business card?
Ever wondered what should be on a business card? Well, let me share some insights into how you can get a better...
Why your customers buy – it’s often not about the product
Working out why your customers buy from you can really improve your marketing and save a whole load of wasted time and...



