The more I think about what I’m doing to develop my fledgling business, the more I begin to realise that collaborative projects are increasingly worth pursuing. I’ve written about business collaboration before at /how-to-partner-up-for-increased-chances-of-success-and-profit/ but I wanted to share a couple of very recent projects. This morning I went to a networking group with several […]
Business Collaboration is worth the risk Read More »
Did you know that going on holiday can be good for your business. Here’s a quick case on how to take advantage of the down-time.
How a holiday can be bad for your waistline but good for your business Read More »
This great real-life lesson on “How to focus on your customers” was contributed by my good friend Paul Kaerger: “My father-in-law had an issue with his van recently and it had to be recovered to the garage for some work. It took over five hours to get the insurance company and the recovery company to
How to focus on your customers and not your internal problems Read More »
One of the common misconceptions about people in business is that they earn loads of money and work only a handful of hours. And, that is true for some. However, it’s often the case that nothing could be further from the truth if you’re self-employed or running a small business In fact, large numbers of
Work more hours and earn less money Read More »
Many people today are looking for ideas on starting a business. With redundancy looming for many the allure of self-employment is growing. But what if that’s you and you’re stuck for ideas on what business to enter? Well the obvious answer would be to start in business doing what you’re doing in employment. This demands
Looking for ideas on starting a business? Read More »
The busiest week for some time and a possible lesson in the battle of ‘Busy vs Productive’ Possibly the biggest challenge when you’re self-employed is know the difference between busy and productive. It’s very easy to be busy, there really is never nothing to do. But being productive means having something to work on that
Busy vs Productive – using time wisely can be hard work Read More »
Ever wondered what should be on a business card? Well, let me share some insights into how you can get a better response from your business cards: The thing is, it always amuses me that, in all the networking I do, I rarely see a business card that really gets my attention or encourages me
What should be on a business card? Read More »
Working out why your customers buy from you can really improve your marketing and save a whole load of wasted time and money. Here’s a quick case study on how I helped a newly self-employed ironing lady work this out: A while back I did a bit of training for a woman called Zoe who
Why your customers buy – it’s often not about the product Read More »
Your Elevator Speech – How to use your 60 seconds at a networking event to get noticed above your competition
Your Elevator Speech – tell me why I should be interested Read More »
Here’s the recording of my talk on “How to market and sell more creative services” at Creative Coffee in Leicester on February 18th 2015. The key points are (and it’s recommended that you do them in this order): Know your market This is a big deal. The more you know about the people you’re trying
How to market and sell more creative services Read More »