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How to assess a business opportunity Part 5: Motivation

OK, so this is part 5 in my series of articles on ‘How to assess a business opportunity’. This time we’re looking at (cue uplifting music and training montage…) Motivation Motivation is best described as the reason or reasons that anyone does anything. But let me expand on that just a little: Always bear in …

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How to assess a business opportunity, part 4 – Experience

Since beginning this series on ‘how to assess a business opportunity’ I’ve realised that writing just 4 or 5 articles was simply not going to be enough. In fact I could write a dozen articles and something else might occur to me for consideration. However, this time we’re going to look at ‘Experience’ or ‘Expertise’. …

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Busy vs productive - a few pointers

Busy vs productive – a few pointers

As I’ve mentioned before, one of the most difficult things about being self-employed is trying to balance the difference between busy and productive (see /busy-vs-productive-using-time-wisely-can-be-hard-work/). It’s very easy to be ‘busy’ since there is never nothing to do. But turning that busy into ‘business’ is very challenging at times. Busy vs productive is a constant …

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Competence Is Not Enough To Convince Someone To Buy From You

Many would agree that the business climate has become considerably more challenging over recent years.¬† So, when doing your marketing, just saying you’re competent is not enough to convince an increasingly cynical market that you’re worth buying from. So, how should you go about proving it to a potential client or customer that they should …

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